White Papers
itleadgen.co.ukResource of the Week
Why web security is best served in the cloud
This paper discusses the new generation of web security offerings provided by service providers in the cloud, where protection is applied at the point where the threats are being seen—that is, directed at web-based applications. In taking the protection nearer to the threats, organisations can benefit from vastly improved internet security as the threats are stopped before they ever reach the network. This paper discusses the reality of web-based threats today, and discusses the drivers for cloud-based computing and the benefits that organisations will see from use of a dedicated service provider for handling functions that are necessary, but that are not a core competence of the organisation. It is intended to be read by executives at companies of all sizes, and especially those at small and medium organisations that have little to gain from running such services themselves.
Most recent white papers
ROI for the online channel: The business drivers for your investments in WCM technology
For organizations, the Internet is an integral strategy and a fundamental consideration when meeting business objectives. In fact, it has revolutionized how organizations do business. More than just a source of corporate information, the Internet is now an extension of business processes and communication strategies. As we have moved into the era of the customer, new requirements are forcing customer-facing organizations to rethink how to engage and inspire online audiences.
Managing global websites: Localization, a never ending story
Organizations face many challenges when creating a network of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local cultures. Creating truly localized Web sites can be a daunting process in which corporate and local marketing teams need to collaborate to provide relevant information to different target audiences.
The Forrester Wave: Web Content Management For External Sites
Forrester evaluated 10 leading Web content management (WCM) vendors across approximately 115 criteria and found that SDL Tridion continues its leadership in enabling organizations to deliver persuasive customer experiences on publicly facing Web sites. SDL Tridion and fellow Leaders Interwoven and FatWire provide business-user-oriented tools that enable not only the management of content, but targeted delivery, analysis, and optimization of content consumption as well. Strong Performers Open Text and Oracle provide solid WCM solutions that nicely complement (and integrate with) other products in their respective enterprise content management (ECM) suites. Strong
Performers Vignette and Day Software offer functionality mostly on par with the Leaders, but fall short in strategy relative to the Leaders. Microsoft ekes in to the Strong Performer category with enhanced WCM functionality in SharePoint. Contenders include IBM, whose basic WCM integrates with its WebSphere Portal, and EMC, which is pursuing a unified content strategy.
ECM or best of breed WCM - Different technologies for different needs
Different needs, different technologies
The choice ? and therefore debate ? between 'suite' versus 'best of breed' software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific technologies for specific business requirements.
SDL is a best of breed vendor that provides persuasive Web content management solutions that enable effective communication and interaction with multiple target audiences.
Clicking With Your Customer — Making Online Banking Work
There is a theme in this paper which states that, to use online banking effectively, a financial institution must offer three things: integration, personalisation and relevance.
Now I know that you, the reader, the seasoned and sceptical professional who has been there, done that and seen it all before will read that first line and yawn. I know that, because that’s what I did.
Because we’ve heard it all before.
How often have we talked about multichannel integration? How often have we pondered the issues of a consistent customer experience? How often have we discussed the ability to leverage online capabilities through branches and vice versa?